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Real-estate prices surge with appearances on shows such as ‘Succession’

Starring on shows like 'Succession' boosts real-estate prices

Starring on shows like ‘Succession’ boosts real-estate prices

Success on the hit TV show “Succession” has translated into real-life interest for a luxury condo tower near Lincoln Center. The 51-floor 200 Amsterdam building boasts a $38 million penthouse that served as the residence of character Roman Roy in the show’s final season. The penthouse has four bedrooms and a 116-foot terrace overlooking Amsterdam Avenue. The property hit the headlines when it was revealed it might be the most expensive condo unit in Manhattan to come on the market since the $100.5 million sales of Vornado Realty Trust’s 220 Central Park South. Despite better exposure than money can buy, the property will not be adjusted for the publicity, according to Brown Harris Stevens broker Mike Lubin.


How much is 200 Amsterdam’s Roman Roy penthouse worth?

The asking price is $38 million.

How many bedrooms does it have?

The unit has four bedrooms and measures 6,325 square feet.

What luxury features does it boast?

The penthouse has a private elevator opening onto a foyer overlooking Central Park, a 116-foot terrace with views of Amsterdam Avenue, and a kitchen with windows capturing sunsets on the Hudson River. The luxe touches within include Calacatta marble, white oak, Miele, Toto, Sub-Zero, Wolf, satin nickel, Fantini, Jonathan Browning, and Badeloft fixtures.

How has “Succession” impacted the housing market?

The attention on the “Succession” penthouse at 200 Amsterdam has attracted buyer interest. Other properties featured on the show are also benefiting from the exposure. Realtors believe that millions of viewers watching the show could enhance the appeal of a property.

Starring on shows like 'Succession' boosts real-estate prices
Starring on shows like ‘Succession’ boosts real-estate prices

Real-estate prices get a boost from being featured on shows, including ‘Succession’

In 2017, the developers of 200 Amsterdam, a 51-floor condo tower near Lincoln Center, registered its offering plan, including pricing for its sponsor units, with the Attorney General’s office. Among them was the 49th-floor penthouse with an asking price of $38 million. Fast forward to April of this year, and the same property is garnering attention as television show “Succession” displays Roman Roy’s palatial, glass-walled apartment, which is actually the very real $38 million penthouse at 200 Amsterdam. Broker Mike Lubin, part of the Brown Harris Stevens team selling the unit, notes the rarity of new development units selling over ask and attracting bidding wars, but suggests the wave of interest in the apartment was almost instantaneous. “‘Succession’ is one of those phenomenons, like ‘Breaking Bad’ or ‘The Sopranos,’ that people love to talk about. It’s in the zeitgeist. And much of the show is about the extravagance of lifestyle and beautiful interiors and that works to our advantage.” The penthouse boasts four bedrooms, a 116-foot terrace running along the eastern side, and a full litany of luxury words — Calacatta marble, white oak, Miele, Toto, Sub-Zero, Wolf, satin nickel, Fantini, Jonathan Browning, Badeloft, spread generously over 6,325 square feet of living space.

Although Lubin is cautious about predicting a bidding war just yet, Douglas Elliman broker Lila Nejad believes the TV clout can translate into millions, as seen with Roman’s Season 2 home; an 11-room Chelsea townhouse at 357 West 17th Street. When the Post exclusively reported that the TV-connected townhouse had hit the market in June 2022, Nejad almost immediately received an offer. The Chelsea townhouse subsequently rented for $100,000 per month, a record for the area, and now is on the sales market for $22.5 million. And the Upper East Side home that doubled as Kendall Roy’s (Jeremy Strong) pad on “Succession,” is asking $29 million. “When houses become famous it creates desirability,” says Nejad. “Some buyers might not care at all, but other buyers do. And ‘Succession’ is the type of show that very wealthy, very successful people who rarely have time for TV watch. Those are the type of people buying a house like this.”

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