Tomi Lahren warns Target that it’s ‘about to get Bud Light-ed’
Conservative commentator Tomi Lahren has warned that retailer Target is about to see a drop in business similar to that suffered by Bud Light after it was criticized for marketing LGBTQ-focused beer. The retailer faced backlash after social media posts accused it of marketing pro-LGBTQ apparel to children, with several videos alleging that “tuck-friendly” swimwear was being sold to young people. However, Target clarified that such bathing suits were intended for adults. The chain has pulled some LGBTQ-friendly kids clothing from its stores after its employees were threatened in instances of confrontational behavior. Lahren, speaking to Fox News, stated that Target’s “PRIDE” collection had been moved from the front of her local outlet in Nashville to the back. “They well know, because we set the precedent with Bud Light, that consumers are conservative, especially in places like the south, and we buy things and we have the power not to buy things,” she said.
FAQs:
What is Target’s “PRIDE” collection?
Target’s “PRIDE” collection includes apparel, accessories, and household items featuring rainbow graphics and designs, marketed towards the LGBTQ community and allies during Pride Month.
What is the controversy surrounding Target’s “PRIDE” collection?
Some consumers have criticized Target for marketing pro-LGBTQ apparel to children, with several videos on social media seeming to allege that “tuck-friendly” swimwear was being sold to young people. However, Target clarified that such bathing suits were intended for adults. The chain has also faced backlash over its focus on LGBTQ-themed merchandise.
What happened to Bud Light after its marketing with Dylan Mulvaney?
Bud Light faced backlash after a marketing campaign with transgender social media influencer Dylan Mulvaney. The company has since seen sales drop for some six consecutive weeks.
Why has Target removed some LGBTQ-friendly children’s clothing from stores?
The Minneapolis-based chain said one of the main factors for the nationwide “adjustment” ahead of Pride Month was because some customers had violent confrontations with workers. “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” a Target spokesperson said. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
Target receives a warning from Tomi Lahren of an imminent Bud Light-style downfall.
Conservative commentator Tomi Lahren has warned that retailer Target could suffer a boycott similar to that experienced by Bud Light following the launch of its LGBTQ-themed swimwear collection. Lahren told Fox News that Target would soon discover what happens when conservatives choose not to shop at a business. As we previously reported, Target has come under fire after social media users claimed it was marketing pro-LGBTQ clothing to children. The company subsequently moved some of its Pride products to the back of its stores, and yesterday confirmed it had removed certain items in response to confrontational behavior by customers.