Netflix starts password sharing crackdown in US
Netflix has announced that it is expanding its crackdown on password sharing to more than 100 countries, including the United States. The streaming giant has made efforts to find new sources of revenue as it faces signs of market saturation. As part of these efforts, Netflix has put limits on password borrowing and introduced a new ad-supported option.
The company has sent emails to customers in 103 countries and territories, telling them that their accounts cannot be shared outside of their households for free. The emails state that a Netflix account should only be used within one household, but paying customers can add a member outside of their home for an additional fee. In the United States, this fee is $8 per month. Members can also transfer a person’s profile so that the user can keep their viewing history and recommendations.
Netflix first announced that it was going to limit account sharing last year and has been testing various approaches in some markets. The company had estimated that more than 100 million households had supplied their login credentials to friends and family members outside their homes. At the end of March, Netflix had 232.5 million paying customers globally.
Under Netflix’s new policies, people within the same household can continue to share a Netflix account and use it on various devices when traveling.
FAQs:
Q: Why is Netflix cracking down on password sharing?
A: Netflix is facing market saturation and looking for new sources of revenue. Cracking down on password sharing is one way to increase revenue.
Q: Can I still share my Netflix account with members of my household?
A: Yes, people within the same household can continue to share a Netflix account.
Q: Can I use my Netflix account when traveling?
A: Yes, under Netflix’s new policies, members of the same household can use a Netflix account on various devices when traveling.
Q: How much does it cost to add a member outside of my household to my Netflix account?
A: In the United States, the fee is $8 per month.
Netflix initiates clampdown on shared passwords in US
Netflix has taken its crackdown on password sharing a step further by expanding the measures to more than 100 countries, including the United States. The company is now advising users that accounts cannot be shared for free outside of their households. The streaming pioneer, which is addressing the challenge of market saturation, has previously put in place limits on password borrowing and launched a new ad-supported option. Emails concerning account sharing have been sent to subscribers in the US, the UK, France, Germany, Australia, Singapore, Mexico and Brazil. Members of the same household are permitted to share a Netflix account but for a fee, users can add a member outside of their home.